Captain Morgan’s recent spot.

Here is a recent spot for Captain Morgan Rum and the NHL. It’s comprised of 90% Stock footage mixed with some original photography. We shot an interior bar scene, table top product shot, and a unit move to a house for one interior set-up, all within 10 hours. Thanks to a small but hardworking crew…

Do super-affordable LED lights deliver quality? The Genray 6200T on-camera LED review.

Some jobs require onboard camera lighting and my go-to has always been the small rectangular LED by LitePanel. While LED lighting has the benefit of low power consumption and heat resistance they also have the disadvantage of less light output and questionable colour rendering on many of the cheaper models. These technology shortcomings are improving by the day so I was curious to see how the $139.00…

Shooting ‘Canadian Tire’ branded content gives case of Deja Vu.

I completed work with a local production company for some Canadian Tire branded content that had us shooting in a few cities across central and western Canada. The ‘Canvas Collection’ video series by Canadian Tire showcases internet influencers and TV personalities who provide tips, tricks and other inspirational ideas for home decorating over the Holidays using Canadian Tire…

This photographer shares a wake-up call for those wanting to become pro image makers.

Finally, a realist among the bunch that doesn’t promote the law of attraction as a way of obtaining everything desired in life, especially those wishing to become professional image makers. The ‘tips’ Lim shares aren’t really tips but more matters of opinion based on Lim’s observations and experiences as an educator and professional photographer. In my…