I was recently approached by Notch Video, a local based video production company with a unique business model that puts creators directly in touch with businesses requiring production services and solutions. They asked me if I’d be interested in writing an article for their on-going blog series, “How much did that video cost?”. Unsurprisingly, the most common question they get asked is, “How much did that video cost?” So, cleverly, they responded by creating a blog series that asks creators to identify a video or commercial they like and tell them how much they think it costs. The only catch is it can’t be a video or commercial they worked on.
I certainly wanted to participate but the reality is I’m trained and skilled as a cinematographer and much less as a producer. I decided to ask a colleague-friend of mine, Jason Paikowsky who is a well respected and experienced branded content and commercial bidding producer to help me out. Jason has worked in the commercial production industry for years and has budgeted some of the largest spots for the biggest brands with some of the top production companies in Toronto. I knew Jason could break these costs down in his sleep so I thought he’d be the perfect go-to guy for this piece. He agreed to help out and thought it would be a fun exercise. We decided to write on something we both know well, which is commercial production, and ended up picking the “Epic Split” that features Jean Claude Van Damme doing the splits between two Volvo trucks. We picked this spot for a couple of reasons. First, it’s an extremely popular spot that went viral with over 75 million views. More importantly, we picked this because we thought, despite the intricate stunt involved, it may deceive many into believing it’s an affordable shoot being a one take, one location, one camera shoot. Take a look at the video below and then take a guess at how much you think it costs. After that, hit the full story here to read our conversation on how we broke these costs down and figured out what this spot would actually cost.
I’d love to know your guesses and thoughts so put them in the comment section.