A great concept always trumps fancy production value.

Here is a clever campaign I was asked to shoot for EB games. Writer/Director Randy Diplock and Producer, Bryan Peel came up with a great concept that involved shooting three spots in one day. Not only did we achieve shooting them all, we even squeezed in the slow motion shot of the box of games and still went home early that day. This concept involved shooting all spots in exterior daylight, one shot, and a locked off frame. As a result, three funny ideas without a lot of production effort.

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