UPDATE: Here is the finished Asus spot.
I recently finished a small TV spot with Doug Gilmour for ASUS computers, directed by Christopher Gentile. This spot plays nationally on CBC and TSN. Did you know that ASUS is actually pronounced, “Eh-Soos”. This straight forward spot was made with only a small lighting video cube and the biggest source light was a 1.2K HMI plugged into the wall.
We shot this on my camera of choice, the Alexa, mounted to my increasingly favourite magnum dolly, G-Jib configuration. This rig allows me to change camera set-ups very quickly. In fact, I can usually line-up the next shot before the director has time to go refill his coffee. I found out later how many crew sneaked in some personal photos with Doug Gilmour!
Here is some story boards frames form the original concept…